Apr 9, 2020 | Chadwick Savage | Read Time: 2 min
A Clean New Face
Long Story: Short
East West Media has existed for well over a decade – selling billboard advertising to small businesses from Chattanooga to Knoxville. All that changed 2 years ago.
2 years ago East West Media was tired of trying to get their own website up and running and was frequently asked “Do you know anyone that could help with my online stuff?” by a plethora of small business owners. They were frustrated that they didn’t have a good answer. Frankly they’d been given the run around by many developers, agencies, freelancers, anyone they’d gone to. So they found a developer and said “Want to start a digital marketing branch of East West Media?” He said yes and they were up and running.
During this time, their billboard designer began doing some work for the digital side of things – some small web builds and some graphics for social. He grew in this role over the next year until the developer left, leaving him some larger shoes to fill. A little over a year later, the company was sold to that graphic designer turned web developer – remaining a small, family owned business located in Cleveland, TN.
He rebuilt his team, hired some new people, rekindled old relationships, and most recently refreshed their website.
A Clean Face
As you’re well aware, we currently face a global pandemic affecting small businesses across the country. East West Digital Marketing took this time to rebuild their website quickly (5 days) from the ground up. What do we mean by “from the ground up”? We mean blank page, no assets. We dug through our archives to find great photos. We made every mockup. We learned new programs and built every animated icon. And we did all get ready for two things: to be positioned appropriately for when all this is over and to be able to help you get ready for when this is all over.
We are well aware that money is tight and times are hard but right now you quite possibly have some time depending on your industry. You could sit back and worry, hoping to right out the storm. But we hope you choose not to be a passenger and choose to be a crew member. Now is the time to automate processes, identify inefficiencies, turn your retail store into an e-comm store, build relationships in your community while all your customers sit at home and surf the internet, and generally take time to set up your online presence in case certain things don’t go back to normal.
A New Era: Simple Solutions
New eras require new approaches and we are currently facing unprecedented times. Marketing firms are positioned to help their clients in new and innovative ways during this global pandemic but new and innovative doesn’t have to mean complicated.
We believe firmly in simple solutions here at East West Digital Marketing. Things can get complicated in the digital space but that doesn’t mean you have to deal with the complications. We make a simple promise – you show us a thing, we tell you if we can make the thing, if we can you get the thing. You don’t need to hear about servers, .htaccess files, why you should update to php 7.3, or how after effects or our camera works. Just know that if we can do it, we will. If we can’t, we’ll learn how or find someone who can.
Owner, East West Digital Marketing
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